California Project LEAN Regional coordinators develop and implement community-based social marketing plans that promote behavior change at the local level, are driven by the target audience, and involve local coalitions in the decision-making process. Nine Project LEAN Regions are promoting increased fruit and/or vegetable consumption and one Region is promoting lowfat milk consumption.
For more information on the Community-Based Social Marketing projects, contact Nestor Martinez, MPH, RD, Manager, Network, at [email protected] or (916) 552-9941.
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